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This is an Article that Inspired’s Scott Tyler wrote for the May/ June 2011 GWP Business, Resource and Lifestyle.

Web video is exploding.

Take YouTube for example, it overtook Yahoo as the second largest search engine in 2008. Karen Stocks from Google Australia and New Zealand reports that “Cisco estimates that web video is over one-third of all consumer traffic and likely to reach 40% in 2011. Cisco also predicts that video will be close to 60% of all web traffic within 3 years”.

A big part of this growth will come from YouTube, with Google reporting that 35 hours of video is uploaded to the site every 60 seconds, and that over two billion videos are viewed a day. On the local front, a staggering six million Australians tune into YouTube every month.

So there has never been a better time to embrace web video and create marketing campaigns that engage and provide a dialogue with prospective clients. In this article I provide seven ways to optimise your B2B marketing with web video.

1. Optimise Your Video for Search Engines.
Integrate keywords and phrases into a text summary to summarize your subject matter and key points. Include your URL.

2. Top and Tail Your Web Videos with your Logo.
Your branding should be consistent throughout all marketing collateral, video included. Top and tail your web videos with your logo to heighten brand awareness. Remember that anyone can embed your web video clips anywhere on the Internet.

3. Use YouTube promotion and Call-To-Action overlays.
YouTube promoted videos let you expand your marketing funnel with Call-To-Action overlays (semi-transparent ads that pop up during your video) that send potential qualified leads back to your site.

4. Embed Videos on Your Website.
Feature web video on the key landing pages of your web site. Take it even further and organise your site into subject-specific channels. Videos can be used to communicate your brand message, educate site visitors on the benefits of your products and services or to share video testimonials from your brand advocates.

5. Integrate video into your email marketing.
To develop rapport with prospective clients, use web video to deliver information directly to their inboxes that is relevant to who they are and where they are in the buying process. It has been reported that email conversion rates can increase by up to 300% when video is included.

6. Leverage social media.
Prospective clients don’t live in social silos online; they visit multiple social platforms every day, from Twitter to Facebook, Myspace and YouTube. You need to market your videos as aggressively as any other new content in order to grow your online community. Promote your web videos across social media sites, your blog, as well as personal and corporate profiles.

7. Create sales videos to engage and qualify buyers.
Web video is a great way to convert casual interest into product curiosity, to narrow your sales funnel and to qualify your leads. Position yourself as the credible industry authority. Communicate and promote your value propositions with basic company introductions, product demo’s and short customer testimonials. Once you’ve built trust, offer detailed case studies and longer videos.

Online video is engaging and is the perfect medium for communicating and educating prospective clients on your products and services. It is also a great way to boost brand awareness to new levels. Understand that when it comes to web video, don’t forget that prospects are listening even if you don’t have their contact information. This is the nature of seed nurturing. It is time to board the web video train. Don’t wait until all the carriages are full.
Is web video something you’ve considered but you would like to learn more? Please contact Inspired Biz-casting on 9762 1255 or email scottt@inspiredbc.com to organise a FREE consultation. At Inspired Biz-casting we’re spreading the word. www.inspiredbc.com

This is a podcast recording of Scott Tyler being interviewed by Dr Jim Taggart on radio 2CCR - 90.5FM as part of the Money and Sense show.
In this interview Scott explains the best tips to building a better website to help you attract new clients.
Click here to listen to part 1 of Scott’s radio interview

Click here to listen to part 2 of Scott’s radio interview

This is a podcast Inspired Biz-casting recorded of an interview with Kazan Hadden. This is part 4 of a 4 part series.

In this final section of the pocast, Kazan shares his final thoughts and insights into what it takes to run a successful business.

Click here to hear the final part of our interview with Kazan

This is a podcast Inspired Biz-casting recorded of an interview with Kazan Hadden. This is part 3 of a 4 part series.

In this portion of the pocast, Kazan shares more insights into what it takes to run a successful business.

Click here to hear the 3rd part of our intrview with Kazan

Recently Inspired Biz-casting recorded a podcast interview with Kazan Hadden of Nickaz. This interview was recorded at the Nickaz officess and was split into four sections. In part two Kazan begins by giving advice to aspiring entrepreneurs.

Click here to hear the 2nd part of our interview with Kazan

Inspired Biz-casting recently shot a promotional video for St Gabriel’s special needs school. We were asked to produce a video that promoted St Gabriel’s school as a fun, safe and happy learning environment.

This promotional video is being used as part of St Gabriel’s marketing campaign for its re-launch. It featured at St Gabriel’s official launch on the 3^rd of may 2010.

The promotional video was well received, and was watched by staff, parents, the local business community and Mayor of the Baulkham Hills Shire Council Clr Peter Dimbrowsky and other local politicians. The students were especially excited to see themselves on the big screen.

Learn the secrets of small business success. Recently Inspired Biz-casting recorded a podcast interview with successful entrepreneur Kazan Hadden of Nickaz Constructions. This interview was recorded at the Nickaz officess and was split into four sections. In part one Kazan begins by discussing the early days of Nickaz.

excel in business nickaz 1